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HowtodevelopandimplementanEffectiveProactiveHSECultureOverthepastfewyears,ithasbecomeapparentthatthereisaneedtoproduceastepbystepguidetoachievinganEffectiveProactiveHSECulture.ThecommonReactiveHSECultureisslowlybeingimprovedtoanIntermediateHSECulture,butstillreliesheavilyonpersonalcommitmentandself-responsibilityforHSE.WhilethisraisesHSEtoacceptablelevels,itstilldoesnotgofarenoughtowardsachievinganEffectiveProactiveHSECulture.ThisguidewaspreparedbyJoseCardita,OXD/2,ofOilProductsDistributionincollaborationwithSimonShimmin,OXXM,OilProductsHSEMSImplementation.ThisdocumentwasissuedinNovember1999byShellInternationalPetroleumCo,London,OXX.©ShellInternationalPetroleumCompany(SIPC).PermissiontoreproduceanypartofthispublicationshouldbesoughtfromSIPC.Agreementwillnormallybegiven,providedthatthesourceisacknowledged,exceptforpartsshowntobefromothersources.Shellcompanieshavetheirownseparateidentities,butinthispublicationthecollectiveexpression‘Shell’and‘Group’aresometimesusedforconvenienceincontextswherethereferenceistocompaniesoftheRoyalDutch/ShellGroup,orwherenousefulpurposeisservedbyidentifyingtheparticularshellcompanyorcompanies.Overthepastfewyears,ithasbecomeapparentthatthereisaneedtoproduceastepbystepguidetoachievinganEffectiveProactiveHSECulture.ThecommonReactiveHSECultureisslowlybeingimprovedtoanIntermediateHSECulture,butstillreliesheavilyonpersonalcommitmentandself-responsibilityforHSE.WhilethisraisesHSEtoacceptablelevels,itstilldoesnotgofarenoughtowardsachievinganEffectiveProactiveHSECulture.ThefollowingguideexplainsthecommonReactiveHSECulture,prevalentthroughouttheworld,andofferspracticalstrategies,tacticsandactionsthatcanbeusedtomovethroughanIntermediateHSECulturetowardsanEffectiveProactiveHSECulture.Thesestrategies,tacticsandactionswillbedifferentforeachOperatingUnitdependingonitsHSEcultureandthenationalHSEculture.TheEffectiveProactiveCulturefocusesonteamHSEperformanceandsharedresponsibilityfromthecompanyandcontractorsalike,andaimstobringaboutashiftincultureinternally,ratherthanrelyonannualresultstopromptchanges.Attheheartofthiscultureistheproactiveinvolvementofalllevelsofstaffandmanagement.ThisguidehasbeenproducedmainlytocombattheriseinRoadTransportfatalitiesaroundtheworld,butcanbeappliedacrossanyotherrelevantareaofHealth,Safety,SecurityandEnvironment.Wherepossible,‘reallife’examplesandexistingcommunicationshavebeenused.ARouteMapshowsthekeystepsneededtoachieveanEffectiveProactiveHSECulture.Alltechnicaltermsusedinthisguide,indicatedusingitalics,aredefinedintheGlossaryattheback.Thereisalsoafulllistofabbreviations.Theguideendswithinformationonthe‘Self-SustainingHSEStage’,possibleextensionandintegrationoftheapproachtootherbusinessareasandafinalcomment.RouteMap1.IdentifyingyourpresentHSECultureWhatareyounow?2.DevelopingaVisionSettinggoalstoachievetheVision3.StrategicBlocks4.ProactiveActions,IndicatorsandTargets5.WeightingtheScorecardandestablishingtheCorporateLink6.InformationandCommunicationSystems7.Effectiveness•Conclusions•TheSelf-SustainingHSEStage•Extendingandintegratingthisapproachinotherbusinessareas•Finalcomment•HSETips•Abbreviations,Glossary,ReferencesBeforeyoucanbegintomovetowardsanimprovedHSEperformance,itisnecessarytounderstandthenatureofthevariousHSECultures.ForthepurposesofthisdocumentwehaveidentifiedthreetypesofHSECulture:•TheReactiveHSECultur...