GettingtozeroaccidentsBuildaneffective24/7safetyprogrambymotivatingemployeestowanttoactsafelyByFREDRINE©2011FredRine2FredRine,FounderandCEOofFDRsafetyFredRineisanationallyrecognizedleaderinsafetywhodesignsprogramsthatgetresults.Fredcreatedasafetyawarenesstrainingprogramthathasbeenattendedbymorethan400,000peopleinthelast14yearsandthathascontributedtosignificantreductionsinOSHArecordableaccidentratesatcompaniesallaroundthecountry.FredcreatedoneofthemostwellregardedsafetyprogramsinthecountryduringhiscareeratFedEx.TheprogramcontinuedunderFred’sleadershipuntilhedepartedtojointheNationalSafetyCouncilasvicepresident.HethenlaunchedFDRsafetyin1996.AtFDRsafetyhisclientlistincludesArcelorMittalSteel,MinnesotaPower,Honda,U.S.Steel,NucorSteel,TurnerConstruction,AirCanada,DeltaAirlines,KinderMorgan,ParsonsCorporationandSteelDynamics.FredisapastmemberoftheNationalAdvisoryCommitteeonOccupationalSafetyandHealth(NACOSH),a12-personcommitteeofsafetyleadersthatadvisestheSecretariesofLaborandHealthandHumanServicesonoccupationalsafetyandhealthprograms.HeisalsoaformerboardmemberofboththeNationalSafetyCouncilandtheAmericanSocietyofSafetyEngineersFoundation.Fredisafrequentspeakeratprofessionaleventsandhasauthorednumerousarticles.3ContentsINTRODUCTIONWhyIwrotethisbook4Whyyoushouldreadthisbook5THEPROBLEM–“HAVE-TO”Erroneousbeliefsdrivingsafetyprograms6‘Triedandtrue’approachesaren’tworkingwellenough7Howwelearnedsafety9Timeandcomfort10THESOLUTION–“WANT-TO”Sellthebenefit12Addressing“why”13Movingto“wantto”14Safety24/715Improvingsafetyawareness16Accountability17Dowereallywantsafetyculture?19Pullingitalltogether21OverallbenefitsSUMMARY23Summary24SPREADTHEWORDFreecopiesofthebook,contactinformation254INTRODUCTIONWHYIWROTETHISBOOKIhavebeenintheoccupationalsafetyprofessionfor40yearsandamtiredoflisteningtothemythsandbeliefsthataredrivingsafetyeffortsaroundthecountry.Companiesspendlotsoftimeandresourcestomaketheworkplacesafe–onlytobefrustratedwithoneormorefatalities.CEOsscratchtheirheadswondering,“Whatmoreshouldwedo?”Theirsafetypersonneltoooftenturntothethingstheybelievewillworkbecauseofthe“latest”thinkingofferedinprofessionalmagazines.Theproblemisthatthe“thinking”comesfromthosewhohaveneverbeenintherealworld.Mycompanyhastrainedmorethan400,000employeesinscoresofcompaniesandwhatIoffercomesfromtherealworldofstandingalldaylonginsessionswithemployees.Itmattersnotwhethertheyareinaunionornot,thesimpleapproachofspeakingtoemployeesopenlyandwithrespectfortheirworldinvokesachangeintheirthinking.Hereiswhatyouwillreadinthisbook.•Youwon’thaveasafeworkplacewithoutsafebehaviors.•Tohavesafebehaviorallthetime,youneedtoaddressemployeeattitudes.(ItcanbedoneandI’lldescribehow.)•Havingemployeeswanttobesaferequiresthatsafetybecomea24/7family-drivenvalue.•Addressingthe“why”ofsafetyisnotbehavior-basedsafety.•Allothereffortsforcontinuousimprovementinsafetybuildoffthecornerstoneofemployees“wanting”tobesafe.5WHYYOUSHOULDREADTHISBOOKBelowisasampleofemployeefeedbackonthesafetyawarenesssessionsconductedbyFDRsafety,frombothhourlyandsalariedemployees.Thesesessionsmotivatesafebehaviorbyhelpingemployeesunderstandwhytheyshouldbesafe–sotheycanreturninonepiecetotheirfriendsandfamily.“ThebestseminarIhaveyettoattend”“Mademethinkinanewperspective”“Itmademetakemylifeandthewell-beingofothersmoreseriously”“IfeelI...
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